Media Markets
We no longer sell Nielsen DMA® codes!
In 2007, Nielsen decided to sell their product direct to the public. Therefore, we are no longer licensed to sell their data. As far as we know, there are no other licensed vendors of this product. If you wish to purchase ZIP Code to DMA® code data, please call one of the contacts below for Nielsen Media Group:
David Chin: 646−654−8505 or Craig Pavolonis: 646−654−8669
Note: the product is not exactly the same product which we created. Below describes the improvements which we had made to make our product unique:
- Only One DMA® per Zip Code: There are about 9,000 ZIP Code records which cross more than one DMA® code, but the bulk of them are primarily in one DMA® code and not another. We had used our extensive data files and sophisticated software to determine the best DMA® code for each ZIP Code.
- Formatted for Easy Loading: We had created 3 small, normalized files without duplication of DMA® region or county names. This format was ideal for programmers to load into a database.
- Longer Names: Along with Nielsen's names, we had included our extended market area and county names which were ideal for use in reporting. With a longer field length, we were able to expand names such as 'BL ERTH-NCL-S' into 'Blue Earth-Nicollet South'. Blue Earth and Nicollet are names of counties in Minnesota. Additionally, some counties are split by Nielsen into areas such as: North, South, East, West and Central and we spelled out those designations.
- Regular Updates: This product was sold as a one-year subscription, so it was updated throughout the year as new zip codes became available. The product was $750 / year.